Academic Programs
The Marketing Program at Virginia Tech is strongly committed to the Pamplin College of Business' drive towards ever increasing quality of teaching and research in order to serve business and society through the expertise of its faculty, alumni, and students. In addition to providing our students with key business and critical thinking skills, our faculty have a particular interest and concern for the role that marketing can play in improving consumer health and welfare. We offer undergraduate and graduate programs replete with outstanding academic, research, and practical opportunities.
- Marketing Study Abroad Programs
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Graduate Students - Our M.S. in Business Administration with concentration in marketing offers advanced technical training in marketing and consumer research. Program graduates have gone on to careers in marketing research and business intelligence with firms such as A.C. Nielsen, Harris Interactive, the NASCAR Organization, and E-Bay. The M.S. program also exposes students to the training and career expectations of doctoral study in marketing. The Doctoral Program in Marketing is a challenging research and learning experience for students seeking the skills to become leading researchers and communicators of advanced business knowledge. The program is designed primarily to prepare students for careers in college or university teaching and research.