David Brinberg
Robert O. Goodykoontz Professor of Marketing and Professor of Psychology
Office: PAM 2019
Phone: (540) 231-7639
Email: brinberg@vt.edu
Fax: (540) 231-3076
Education
Ph.D (Social Psychology), University of Illinois, 1979;
M.A., University of Illinois, 1976;
B.S., Rensselaer Polytechnic Institute, 1974
Teaching interests
Consumer Behavior, Marketing Research, Social Marketing
Research Interests
Social Marketing, Research Methodology, Individual and group decision making, forest industries
Selected Publications
Hampton, B., Peter, P., Corus, C., and Brinberg, D. (2009). Integrating the Unified Theory and Stages of Change to Create Targeted Health Messages. Journal of Applied Social Psychology. 39 (2), 449-71
Brinberg, D., Kline, E., Alderman, D., Araman, P., Cesa, E., Nilauskas, S., Walthousen, T., and Wiedenbeck, J. (2008). Exploring research priorities for the North American Hardwood Industry, Forest Products Journal, 58 (3), 6–16
Brinberg, D., Bumgardner, M., and Daniloski, K. (2007). Understanding perception of wood household furniture: Application of a policy capturing approach, Forest Products Journal 57 (7/8): 21-6.
Schulz, P., Nakamoto, K., Brinberg, D., and Haes, J. (2006). More than nation and knowledge: Cultural micro-diversity and organ donation in Switzerland. Patient Education and Counseling, 64, 294-302.
Moorman, Chris., Diehl, K., Brinberg, David., and Kidwell, B. (2004). Subjective knowledge, search locations, and consumer choice, Journal of Consumer Research, 673–80.
Kidwell, Blair, L., Brinberg, David, and Turrisi, R. (2003). Determinants of money management behavior. Journal of Applied Social Psychology, 33 (6), 1244–60.