Marketing

David Brinberg

Director of Graduate Programs
Robert O. Goodykoontz Professor of Marketing

David Brinberg

 


Office: PAM 2019

Phone: (540) 231-7639

Email: brinberg@vt.edu

Fax: (540) 231-3076

Vita

Education

Ph.D (Social Psychology), University of Illinois, 1979;
M.A., University of Illinois, 1976;
B.S., Rensselaer Polytechnic Institute, 1974

Teaching interests

Consumer Behavior, Marketing Research, Social Marketing

Research Interests

Social Marketing, Research Methodology, Individual and group decision making, forest industries

Selected Publications

Moorman, C., Diehl, K., Brinberg, D., and Kidwell, B. (2004). Subjective knowledge, search locations, and consumer choice, Journal of Consumer Research, 673-680.

Kidwell, Blair, L., Brinberg, D., and Turrisi, R. (2003). Determinants of money management behavior. Journal of Applied Social Psychology, 33(6), 1244 - 1260.