Elise Chandon
Assistant Professor
Office: PAM 2052
Phone: (540) 231-1355
Email: echandon@vt.edu
Fax: (540) 231-3076
Education
Ph. D., University of Florida, Marketing, 2006
Master in Management, University of Paris IX Dauphine , Marketing and Finance, 2000
BA, University of Paris IX Dauphine , Business and Economics, 1997
Teaching interests
International Marketing, Marketing Management, Consumer Behavior, Brand Management.
Research Interests
Causal Reasoning, Beliefs Formation and Revision, Measurement Effects, Fluency.
Selected Publications
Chris Janiszewski and Elise Chandon ( forthcoming ), "Transfer Appropriate Processing, Response Fluency, and the Mere Measurement Effect", Journal of Marketing Research .