Marketing

Elise Coupey

Associate Professor

Eloise Coupey

 

Office: PAM 2044

Phone: (540) 231-4724

Email: ecoupey@vt.edu

Fax: (540) 231-3076

Vita

Education

Ph.D, Duke University, 1990;
B.A., Harvard University, 1983

Teaching interests

Marketing and the Internet, Consumer Behavior, Marketing Principles

Research Interests

Consumer Behavior

Selected Publications

Bucklin, Randolph E., James M. Lattin, Asim Ansari, David Bell, Eloise Coupey, Sunil Gupta, John D.C. Little, Carl Mela, Alan Montgomery, and Joel Steckel, (2002), Choice and the Internet: From Clickstream to Research Stream, Marketing Letters.

Jones, Mark T., and Eloise Coupey, (2001), A Script-based Approach for E-Commerce Applications, Quarterly Journal of Electronic Commerce.