Jennifer Hsu

Instructor

Office: PAM 3063

Phone: (540) 231-9582

Email: jhsu04@vt.edu

Fax: (540) 231-3076

Education

Ph. D., University of Illinois at Urbana-Champaign, 1998
B.B.A., National Taiwan University , 1990

Teaching interests

Consumer Behavior, Introduction to Marketing, International Marketing

Research Interests

Consumer Behavior

Selected Publications

Stafford , Marla Royne, Nancy Spears and Chung-kue Hsu (2003), �Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model,� Journal of Current Issues and Research in Advertising Vol. 25, (Fall).

Hsu, Chung-kue and Daniella McDonald (2002), �An Examination on Multiple Celebrity Endorsers in Advertising,� Journal of Product and Brand Management, Vol. 11, Number 1, pp. 19-27.