Marketing

Noreen Klein

Associate Professor

Klein

 

Office: PAM 2023

Phone: (540) 231-7284

Email: nklein@vt.edu

Fax: (540) 231-3076


Education

Ph.D, The Pennsylvania State University, 1983
M.S., The Pennsylvania State University, 1980
B.S., The Pennsylvania State University, 1973
B.A., The Pennsylvania State University 1973

Teaching interests

Consumer Behavior, Marketing Research, Marketing Problem Analysis, Marketing Policy and Strategy, Seminar in Buyer Behavior Research

Research Interests

Behavioral Decision Theory, with emphasis on choice heuristics, consumer adaptation, context effects, and reference price effects

Selected Publications

Wagner, Judy A., Noreen M. Klein and Janet Keith, (2003) Buyer/Seller Relationships and Selling Effectiveness: The Moderating Influence of Buyer Expertise and Product Competitive Position, Journal of Business Research, 56, 295-302.

Hess, Ron, Shankar Ganesan, and Noreen M. Klein , (2003) "The Impact of Relationship Factors on Customer Satisfaction," Journal of the Academy of Marketing Science, 31 (April), 127-145.