James Littlefield
Professor
Office: PAM 2027
Phone: (540) 231-9170
Email: jalittle@vt.edu
Fax: (540) 231-3076
Education
Ph.D. University of Wisconsin, Madison, 1967
M.B.A. University of Chicago, Illinois, 1957
B.S. Kent State University, Kent, Ohio, 1954
Teaching interests
Strategic Marketing, International Marketing, International Marketing Stragtegy
Research Interests
Selected Publications
A Comparison of Buyers and Non-Buyers of Extended Service Contracts: Ethical Implications for Service Providers, Services Marketing Quarterly, Vol. 22, No. 4, 2001, pp. 15-25, with Donald W. Caudill and E. Thomas Garman.
Is Guangxi Orientation Bad, Ethically Speaking? Journal of Business Ethics, 2003, In Press.