Jane Machin
Assistant Professor
Office: PAM 2050
Phone: (540) 231-5759
Email: jemachin@vt.edu
Fax: (540) 231-3076
Education
Ph. D., The Wharton School, University of Pennsylvania, Marketing, 2006
BA, (Hon) Swansea University, Degree in German, Russian and Business Studies, 1995
Teaching interests
Marketing Communications
Research Interests
Consumption avoidance, decision making, decision strategy, social identity
Selected Publications
Machin, Jane E. and Gaven J. Fitzsimons (2005), "Marketing by Mistake: The Unintended Consequences of Consumer Research." in Kardes, F.R., Herr, P.M., & Nantel, J. (Eds.), Applying Social Cognition to Consumer-focused Strategy. Mahwah, NJ: Lawrence Erlbaum Associates.


