Jane Machin
Assistant Professor
Office: PAM 2050
Phone: (540) 231-5759
Email: jemachin@vt.edu
Fax: (540) 231-3076
Education
Ph. D., The Wharton School, University of Pennsylvania, Marketing, 2006
BA, (Hon) Swansea University, Degree in German, Russian and Business Studies, 1995
Teaching interests
Marketing Communications
Research Interests
Consumption avoidance, decision making, decision strategy, social identity
Selected Publications
Machin, Jane (2008), "Choosing By Selecting Or Rejecting: How Decision Strategy Influences Consumer Satisfaction", in Advances in Consumer Research, Volume 36, eds. Ann L. McGill and Sharon Shavitt
Machin, Jane (2006), “Identity Shifts and the Decision to Consume”, in Advances in Consumer Research Volume 33, eds. Gavan Fitzsimons and Vicki Morwitz: Association for Consumer Research.
Machin, Jane E. and Gavan J. Fitzsimons (2005), “Marketing by Mistake: The Unintended Consequences of Consumer Research.” in Kardes, F. R., Herr, P. M., & Nantel, J. (Eds.), Applying Social Cognition to Consumer-focused Strategy. Mahwah, NJ: Lawrence Erlbaum Associates.