Marketing

Jane Machin

Assistant Professor

Jane Machin

 

Office: PAM 2050

Phone: (540) 231-5759

Email: jemachin@vt.edu

Fax: (540) 231-3076

Vita

Education

Ph. D., The Wharton School, University of Pennsylvania, Marketing, 2006
BA, (Hon) Swansea University, Degree in German, Russian and Business Studies, 1995

Teaching interests

Marketing Communications

Research Interests

Consumption avoidance, decision making, decision strategy, social identity

Selected Publications

Machin, Jane (2008), "Choosing By Selecting Or Rejecting: How Decision Strategy Influences Consumer Satisfaction", in Advances in Consumer Research, Volume 36, eds. Ann L. McGill and Sharon Shavitt 

Machin, Jane (2006), “Identity Shifts and the Decision to Consume”, in Advances in Consumer Research Volume 33, eds. Gavan Fitzsimons and Vicki Morwitz: Association for Consumer Research.

Machin, Jane E. and Gavan J. Fitzsimons (2005), “Marketing by Mistake: The Unintended Consequences of Consumer Research.” in Kardes, F. R., Herr, P. M., & Nantel, J. (Eds.), Applying Social Cognition to Consumer-focused Strategy. Mahwah, NJ: Lawrence Erlbaum Associates.