Jane Machin

Assistant Professor

Office: PAM 2050

Phone: (540) 231-5759

Email: jemachin@vt.edu

Fax: (540) 231-3076

Vita

Education

Ph. D., The Wharton School, University of Pennsylvania, Marketing, 2006
BA, (Hon) Swansea University, Degree in German, Russian and Business Studies, 1995

Teaching interests

Marketing Communications

Research Interests

Consumption avoidance, decision making, decision strategy, social identity

Selected Publications

Machin, Jane E. and Gaven J. Fitzsimons (2005), "Marketing by Mistake: The Unintended Consequences of Consumer Research." in Kardes, F.R., Herr, P.M., & Nantel, J. (Eds.), Applying Social Cognition to Consumer-focused Strategy. Mahwah, NJ: Lawrence Erlbaum Associates.