Kent Nakamoto
Department Head
Office: PAM 2016
Phone: (540) 231-6949
Email: nakamoto@vt.edu
Fax: (540) 231-3076
Education
Ph.D., Stanford University, Business (Marketing), 1985
M.S., University of Wisconsin-Madison, Marketing, 1979
M.A., University of Wisonsin-Madison, Arts Administration, 1979
B.S., California Institute of Technilogy, Chemistry, 1975
Teaching interests
Marketing Research, Marketing Strategy
Research Interests
Marketing Strategy, Branding and Sources of Competitive Advantage
Selected Publications
Wunsch, Martha J., George Behonick, Kent Nakamoto, and William Massello, “Prescription Drug Fatalities among Rural Women,” Journal of Opioid Management, forthcoming.
Rubinelli, Sara, Peter J. Schulz, and Kent Nakamoto, “Health Literacy Beyond Knowledge and Behavior: ‘Letting the Patient Be a Patient’”, International Journal of Public Health, forthcoming.
Wunsch, Martha J., Kent Nakamoto, George Behonick, and William Massello (2009), “Opioid Deaths in Rural Virginia: A Description of the High Prevalence of Accidental Fatalities Involving Prescribed Medications,” American Journal on Addictions, 18:1, 5-14.
Zhou, Kevin Zheng and Kent Nakamoto (2007), “How Do Enhanced and Unique Features Affect New Product Preference? The Moderating Role of Product Familiarity ,” Journal of the Academy of Marketing Science, 35 (March), 53-62.