Kent Nakamoto
Department Head
Office: PAM 2016
Phone: (540) 231-6949
Email: nakamoto@vt.edu
Fax: (540) 231-3076
Education
Ph.D., Stanford University, Business (Marketing), 1985
M.S., University of Wisconsin-Madison, Marketing, 1979
M.A., University of Wisonsin-Madison, Arts Administration, 1979
B.S., California Institute of Technilogy, Chemistry, 1975
Teaching interests
Marketing Research, Marketing Strategy
Research Interests
Marketing Strategy, Branding and Sources of Competitive Advantage
Selected Publications
Carpenter, Gregory S. and Kent Nakamoto, “The Impact of Consumer Preference Formation on Marketing Objectives and Competitive Second Mover Strategies, ” Journal of Consumer Psychology, 5:4 (1996), 325-358
O'Dell Award-winning article
Carpenter, Gregory S., Rashi Glazer, and Kent Nakamoto, “Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes,” Journal of Marketing Research, 31 (August 1994), 339-350