Julie Ozanne
Professor
Office: PAM 2021
Phone: (540) 231-7006
Email: jozanne@vt.edu
Fax: (540) 231-3076
Education
Ph.D, University of North Carolina, 1985
B.A., Florida State University, 1980
Teaching interests
Social Marketing, Advertising, Consumer Behavior, International Marketing
Research Interests
Rual Medicine, Low Level Literate Consumer
Selected Publications
Adkins, Natalie Ross and Julie L. Ozanne (2005), "The Low Literate Consumer," Journal of Consumer Research, 32, (June), 93-105.
Ozanne, Julie L., Natalie R. Adkins, and Jennifer Sandlin (2005), "Shopping for Power: How Adult Literacy Learners Negotiate the Marketplace," Adult Education Quarterly, (August), in press.