Julie Ozanne
Professor
Office: PAM 2021
Phone: (540) 231-7006
Email: jozanne@vt.edu
Fax: (540) 231-3076
Education
Ph.D, University of North Carolina, 1985
B.A., Florida State University, 1980
Teaching interests
Social Marketing and the Public Interest, Advertising
Research Interests
Low literate and low income comsumers; methodological issues in transformative, feminist, and interpretive paradigms; alternative models of consumption that are sustainable.
Selected Publications
Mick, David Glen, Simone Pettigrew, Cornelia Pechmann, and Julie L. Ozanne ed. (2011), Transformative Consumer Research for Personal and Collective Well Being, Taylor & Francis, forthcoming.
Ozanne, Julie and Eileen Fischer (2011), “Sensitizing Principles of Social Change Methodologies,” in Transformative Consumer Research for Personal and Collective Well Being, ed. David Glen Mick, Simone Pettigrew, Cornelia Pechmann, and Julie L. Ozanne, Taylor & Francis, forthcoming.
Ozanne, Julie L., Canan Corus, and Bige Saatcioglu (2009), “The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing, Journal of Public Policy and Marketing, 28, 1 (Spring), 29-40.
Ozanne, Julie L. and Bige Saatcioglu (2008), “Participatory Action Research,” Journal of Consumer Research, 35, (October), 423-39.
Adkins, Natalie Ross and Julie L. Ozanne (2005), “The Low Literate Consumer,” Journal of Consumer Research, 32, (June), 93-105 (JCR Ferber award winner).