Marketing

Peter Schulz

Visiting Professor

Professor, Faculty of Communications, University of Lugano

 

Office: PAM 3054

Phone: (540) 231-9621

Email: pshulz@vt.edu

Fax: (540) 231-3076

 


Education

Habilitation in Philosophy, University of Eichstaett-Ingolstadt (Germany), 1998

PhD in Philosophy, University of Eichstaett-Ingolstadt, 1993

MA, University of Freiburg im Breisgau, 1986

BA, University of Frankfurt, 1984

Teaching interests

Health Communications, Semiotics, Qualitative Research Methods

Research Interests

Communication Sciences and Health, Design of Health Promotion Programs, Semiotic and Linguistic Analysis of Health Communications.

Selected Publications

  • Rubinelli S., Schulz P., Vago F. (forthcoming). Designing and evaluating online communities for promoting self-management of chronic low back pain. International Journal of Web-Based Communities.
  • Rubinelli S., Nakamoto K., Schulz P. (forthcoming). The rabbit in the hat: dubious argumentation and the persuasive effects of direct-to-consumer advertising of prescription medicines. Communication & Medicine.
  • Schulz P., Rubinelli S., Hartung U. (2007). An internet based approach to enhance self-management of chronic low back pain in the Italian-speaking population of Switzerland: results from a pilot study. International Journal of Public Health 52 (5), 286-294.
  • Mackay J., Schulz P., Rubinelli S., Pithers A. (2007). Online Patient Education and Risk Assessment: project OPERA from Cancerbackup. Putting inherited breast cancer risk information into context using argumentation theory. Patient Education & Counseling 67(3), 261-266.
  • Saussure L.., Schulz P. (2007). Pragmatics & Cognition. Special Issue Pragmatic Interfaces. Amsterdam: John Benjamins.
  • Schulz P., Nakamoto K. (2006). Emerging Themes in Health Literacy. In: Enhancing health literacy through communication, Special Issue Studies in Communication Sciences, 5 (2), 1-10.
  • Rubinelli S., Schulz P. (2006). Let me tell you why! When argumentation in doctor-patient interaction makes a difference. Argumentation 20 (3), 353-375.
  • Schulz P., Nakamoto K., Brinberg D., Haes J. (2006). More than Nation and Knowledge: Cultural Micro-variation and Organ Donation in Switzerland. Patient Education and Counseling, 64, 294-302.