Marketing

Joseph Sirgy

Professor

Joe Sirgy

 

Office: PAM 2025

Phone: (540) 231-5110

Email: sirgy@vt.edu

Fax: (540) 231-3076

Personal Page

Vita

Education

Ph.D, The University of Massachusetts, 1979
M.A., California State University, 1977
B.A., University of California, 1974

Teaching Interests

Consumer Behavior, Real Estate Marketing, Promotion Strategy, Marketing & Society, and Marketing Research

Research Interests

Consumer Self-concept, Consumer Well Being, Quality of Life, and Business Ethics

Selected Publications

Sirgy, M. Joseph (2008). Ethics and Public Policy Implications of Consumer Well-Being (CWB) Research. JOURNAL OF PUBLIC POLICY AND MARKETING, 27(2), 207-212.

Sirgy, M. Joseph, Dong Lee, J. S. Johar, and John Tidwell (2008). The Effect of Self-Congruity with Sponsorship on Brand Loyalty. JOURNAL OF BUSINESS RESEARCH, 61(10), 1091-1097.

Sirgy, M. Joseph, Dong-Jin Lee, Chad Miller, James E. Littlefield, and Eda Gurel Attay (2007). “the Impact of Imports and Exports on a Country’s Quality of Life, “ Social Indicators Research, 83(2), 245-281.

Sirgy, M. Joseph, Dong-Jin Lee, Chad Miller, and James E. Littlefield (2004). “ The Impact of Globalization on a Country’s Quality of Life: Toward and Integrated Model, “Social Indicators Research, 68(3), 251-298.

Su, Chenting, M. Joseph Sirgy, and James E. Littlefield (2003), “Is Guanxi Orientation Bad, Ethically Speaking? A Study of Chinese Enterprises, “Journal of Business Ethics, 44 (June), 303-312.

Sirgy, M. Joseph, Dong-Jin Lee, Stephan Grzeskowiak, Jean-Charles Chebat, Andreas Herrmann, Salah Hassan, Ibrahim Hegazi, Ahmet Ekici, Dave Webb, Chenting Su, and Jordi Montana (2008). An Extension and Further Validation of a Community-Based Consumer Well-Being Measure. JOURNAL OF MACROMARKETING, 28(3), 243-257.