Joseph Sirgy
Professor
Office: PAM 2025
Phone: (540) 231-5110
Email: sirgy@vt.edu
Fax: (540) 231-3076
Education
Ph.D, The University of Massachusetts, 1979
M.A., California State University, 1977
B.A., University of California, 1974
Teaching Interests
Consumer Behavior, Real Estate Marketing, Promotion Strategy, Marketing & Society, and Marketing Research
Research Interests
Consumer Self-concept, Consumer Well Being, Quality of Life, and Business Ethics
Selected Publications
Lindquist, Jay and M. Joseph Sirgy (2006), Shopper, Buyer, and Consumer Behavior. 3rd edition. Cincinnati, OH: Atomicdog Publishing/Thomson.
Sirgy, M. Joseph and Don Rahtz (2006). Strategic Marketing Communications: A Systems Approach to IMC. Cincinnati, OH: Atomicdog Publishing/Thomson.