Kim Weaver

Assistant Professor

Office: PAM 2042

Phone: (540) 231-5110

Email: kdweaver@vt.edu

Fax: (540) 231-3076

Vita

Education

Ph. D. Princeton University, Social Psychology
M.A. Princeton University, Psychology
B.A. University of Colorado, Psychology

Teaching interests

Consumer Behavior, Marketing Research

Research Interests

Social influence and social comparison, materialism, social marketing, research methodology

Selected Publications

Weaver, K., Garcia, S. M., Schwarz, N., & Miller, D.T. (forthcoming). Inferring the popularity of an opinion from its familiarity: A repetitive voice can sound like a chorus. Journal of Personality and Social Psychology.

Weaver, K. & Schwarz, N. (forthcoming). Self reports in consumer research. In C. Haugtvedt, P. Herr, & F. Kardes (Eds.) Handbook of Consumer Psychology. Mahwah, NJ: Lawrence Erlbaum & Associates.