Yael Zemack-Rugar
Assistant Professor
Office: PAM 2054
Phone: (540) 231-7026
Email: yael@vt.edu
Fax: (540) 231-3076
Education
Ph. D. Duke University; Marketing with a focus on Consumer Behavior, 2006
M.B.A., University of Rochester; Concentration in Marketing and IT, 2000
BA Tel Aviv University, Israel; Double Major Business Administration & Psychology, 1997.
Teaching interests
Consumer Behavior, Marketing Management, Marketing Strategy, Marketing Communication
Research Interests
Emotion Regulation, Self control, Nonconscious processes, Reactance
Selected Publications
Zemack-Rugar, Yael, James R. Bettman, and Gavan J. Fitzsimons, "The Effects of Nonconsciously Priming Emotion Concepts on Behavior", Journal of Personality and Social Psychology, forthcoming.
Zemack-Rugar, Yael, "When Negative Emotions Lead to Increases in Self-Control", under review