Research

Forest Industries Center at Virginia Tech: A Sloan Foundation Industry Center

The Department of Marketing, which has assumed the leadership role for the Pamplin College's participation in this center, has been ranked in the nation's top 20 marketing departments in research productivity. Marketing faculty members have conducted numerous research projects to examine inefficiencies in the "seedlings-to-goods" supply chain and have published papers in the area of wood products.

Center for Marketing and Consumer Health

This research group in this center will apply marketing theories and methods to improve consumer health. Faculty in the center will examine a wide range of issues, particularly at the interface of consumer decision-making, technology, and public and social policy. The center will facilitate the coordination of joint research projects among the participating faculty and with other potential collaborators across other units on campus.

Recent Publications by Marketing Faculty

Research Extra Credit for Students

Marketing Researcher Area (Restricted Access)

Please see David Brinberg, or Kent Nakamoto for access the Marketing Researcher Area.