Marketing

Recent Publications

Books

Nakamoto, K., and Brinberg, D. (2003), “Interpretive constraint in qualitative and quantitative research: False dichotomies?” In M. Schwaiger and D. Harhoff (Eds). Empirire und Betriebswirtschaft, Stuttgart: Schaffer-Peosche.

Fern, Edward F. (2001) Advanced Focus Group Research, Thousand Oaks, CA: Sage Publications.

Parker, A. M., & Fischhoff, B. (2003). Decision-making competence and risk behavior. Chapter in the forthcoming book, Reducing adolescent risk: Toward an integrated approach. Newbury Park, CA: Sage Publications.

Lee, Dong-Jin and M. Joseph Sirgy (2005). Well-being Marketing: Theory, Research, and Applications. Seoul, Korea: Pakyoungsa Publishing.

Sirgy, M. Joseph (2004). Integrated Marketing Communications: A Systems Approach. Boston, MA: Pearson Custom Publishing.

Sirgy, M. Joseph, Don Rahtz, and Dong-Jin Lee (2004). Community Quality-of-Life Indicators: Best Cases. Dordrecht, The Netherlands: Kluwer Academic Publishers.

Sirgy M. Joseph, A. C. Samli, and Don Rahtz, (Eds.) (2003), Advances in Quality-of-Life Theory and Research. Dordrecht, The Netherlands: Kluwer Academic Publishers.

Sirgy, M. Joseph (2002). Psychology of Quality of Life. Dordrecht, The Netherlands: Kluwer Academic Publishers.

Lindquist, Jay and M. Joseph Sirgy (2002). Shopper, Buyer, and Consumer Behavior. Cincinnati, OH: Atomicdog Publishing.

Sirgy, M. Joseph (2001). Handbook of Quality-of-Life Research: An Ethical Marketing Perspective. Dordrecht, The Netherlands: Kluwer Academic Publishers.

Dobscha, Susan and Julie L. Ozanne (2000), "Marketing and the Divided Self: Healing the Nature/Woman Separation," in Marketing and Feminism: Current Issues and Research, edited by Miriam Caterall, Paulina McLaren, and Lorna Stevens, Routledge Press: London, 239-254.

Articles

Adkins, Natalie R. and Julie L. Ozanne (2005) "The Low LiterateConsumer," Journal of Consumer Research, June, in press.

Keith, Janet E., Dong-Jin Lee and Renee G. Lee (2004), "The Effect of Relational Exchange Between the Service Provider and the Customer on the Customer's Perception of Value," Journal of Relationship Marketing, (forthcoming).

Su, Chenting, Edward F. Fern, and Keying Ye (2003), "A Temporal Dynamic Model of Spousal Family Purchase Decision Behavior,"Journal of Marketing Research, 40 (August).

Bristol, Terry and Edward F. Fern (2003), "The Effects of Interaction on Consumers' Attitudes in Focus Groups," Psychology and Marketing, 20 (May), 433-454.

Hess, Ron, Shankar Ganesan, and Noreen M. Klein , (2003) "The Impact of Relationship Factors on Customer Satisfaction," Journal of the Academy of Marketing Science, 31 (April), 127-145.

Grzeskowiak, Stephan, C. Jay Lambe, James R. Brown, and Kare Sandvik (2003), "Antecedents of Relational Norms in Developing and Mature Relationships," Winter AMA Educators' Conference Proceedings, February. (Won best overal conference paper award at the 2003 Winter AMA Educators' Conference.)

Stewart, H. E., Gold, M. A., & Parker, A. M. (in press, 2003). The impact of using emergency contraception on reproductive health outcomes: A retrospective review in an urban adolescent clinic. Journal of Pediatric and Adolescent Gynecology.

Brinberg, D., and Hampton, B. (2002), Tailored health education messages: Conceptual and methodological issues, Studies in Communication Science, 2(2), 135-153.

Brinberg, D., and Axelson, M.L. (2002). Improving the dietary status of low-Income pregnant women at nutritional risk, Journal of Public Policy and Marketing, 21(1), 100-104.

Stoddard, James E. and Edward F. Fern (2002), "Buying Group Choice: The Effect of Individual Group Member's Prior Decision Frame." Psychology and Marketing, 19, (January), 59-90.

Underwood, Robert L. and Noreen Klein (2002) "Packaging as Brand Communication: Effects of Product Pictures on Attitudes Toward the Package and Brand". Journal of Marketing Theory and Practice, 10 (Fall), 58-68.

Lambe, C. Jay, Robert E. Spekman, and Shelby D. Hunt (2002), "Alliance Competence, Resources, and Alliance Success: Conceptualization, Measurement, and Initial Test," Journal of the Academy of Marketing Science, Spring.

Lee, Dong-Jin, M. Joseph Sirgy, Newell D. Wright, and Val Larsen (2002). "Developing a Subjective Measure of Consumer Well-being," Journal of Macromarketing, 22(2), 158-169.

Gao, Tao, M. Joseph Sirgy, and Monroe Murphy Bird (2005). "Enriching Customer Value Research with a Relational Perspective: Evidence from an Empirical Investigation of organizational Buyers' Value Perceptions," Journal of Relationship Marketing, 4 (1/2).

Gao, Tao, M. Joseph Sirgy, and Monroe Murphy Bird (2005). "Reducing Buyer Decision-making Uncertainty in Organizational Purchasing: Can Supplier Trust, Commitment, and Dependence help?" Journal of Business Research, 58, 397-405.

Sirgy, M. Joseph, Dong-Jin Lee, Chad Miller, and James E. Littlefield (2004). "The Impact of Globalization on a Country's Quality of Life: Toward and Integrated Model," Social Indicators Research, 68(3), 251-298.

Rahtz, Don R., M. Joseph Sirgy, and Dong-Jin Lee (2004). "Further Validation and Extension of the Quality-of-Life/Community-Healthcare Model and Measures," Social Indicators Research, 69(2), 167-198.

Lee, Dong-Jin and M. Joseph Sirgy (2004). "Quality-of-Life (QOL) Marketing: Proposed Antecedents and Consequences," Journal of Macromarketing, 24 (June), 44-58.

Lee, Dong-Jin, M. Joseph Sirgy, James R. Brown, and Monroe Murphy Bird (2004). "Importers' Benevolence Toward Their Foreign Export Suppliers," Journal of the Academy of Marketing Science, 32 (Winter), 32-48.

Grzeskowiak, Stephan, M. Joseph Sirgy, and Robin Widgery (2003), "Residents' Satisfaction with Community Services: Predictors and Outcomes," Journal of Regional Analysis and Policy, 33 (2), 1-36.

Su. Chenting, M. Joseph Sirgy, and James E. Littlefield (2003), "Is Guanxi Orientation Bad, Ethically Speaking? A Study of Chinese Enterprises," Journal of Business Ethics, 44 (June), 303-312.

Sirgy, M. Joseph and Dong-Jin Lee (2003), "Developing a Measure of Consumer Well Being in Relation to Personal Transportation," Yonsei Business Review, 40 (Spring), 73-101.

Sirgy, M. Joseph, J. S. Johar, and Naoto Onzo (2003)."Toward a Code of Ethics for Japanese Marketing Educators," Japan Journal of Management, 23 (2), 42-56.

Lee, Dong-Jin, M. Joseph Sirgy, Newell D. Wright, and Val Larsen (2002). "Developing a Subjective Measure of Consumer Well-being," Journal of Macromarketing, 22(2), 158-169.

Sirgy, M. Joseph and Terri Cornwell (2002), "How Neighborhood Features Affect Quality of Life," Social Indicators Research, 59, 79-114.

Sirgy, M. Joseph (2002), "Measuring Corporate Performance by Building on the Stockholders Model of Business Ethics," Journal of Business Ethics, 35(3), 143-162.

Dobscha, Susan and Julie L. Ozanne (2001), "An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: Findings on the Emancipatory Potential of an Ecological Life," Journal of Public Policy and Marketing, Vol. 20, 2 (Fall), 201-214.